Business Models are changing, but some things should stay the same… In the past companies built their reputation on building things that lasted. In recent years, that has changed. Think Mobile Phones, Cars or most consumer products….companies are always thinking about selling you the next version.
“The RAM is Made to Last…. When people ask us how we will grow the business if the product lasts so long…. we say, when we have the RAM in every training facility in the world, our company will have done just fine….” Dermot MC Ardle, Co-Founder
Very early on we made a decision to be a sustainable company. Make our products from sustainable materials, use sustainable processes, and give local people sustainable jobs